My collaboration with Lucid Motors x Angie Goes Golfing brought together two things I genuinely love: great design and the golf lifestyle.

The campaign followed the Lucid Air through a day on the course, from the drive in and arrival at the clubhouse to loading the clubs, heading out to play, and taking in the landscape along the way. The goal was to make the content feel natural and aspirational, showing how the car fits into a modern golf day, with photography, video, and drone footage that connected performance, design, travel, and the experience of being out on the course.