DIOR Pop UP
When Dior entrusted my team and me to photograph and film its exclusive South Coast Plaza pop-up celebrating the launch of Jonathan Anderson’s collections for Dior, our focus was on capturing both the scale of the installation and the details that brought it to life.
The stand-alone pop-up was designed in an octagonal form, with oversized mannequins carrying large Dior gift boxes that gave the structure a striking sculptural presence from every angle. We captured the impact of the space as a whole, while also focusing on the finer details, from the finishes, product displays, and styling to the way guests moved through the installation.