Dior Pop UP .
Dior Pop UP .
When Dior entrusted me to photograph its exclusive South Coast Plaza pop-up celebrating the launch of Jonathan Anderson’s collections for Dior, the goal was to capture more than the retail space. The imagery highlights craftsmanship, innovation, and luxury, showcasing the refined world of Dior where heritage, design, and customer experience seamlessly intersect
Lucid Motors .
Lucid Motors .
While creating a campaign for Lucid Motors and the Lucid Air, we aimed to capture the essence of their ideal customer. By weaving a narrative around lifestyle and golf, the imagery evokes luxury, aspiration, and refinement. The campaign highlights not just the car, but the world it inhabits, where design, performance, and elevated living seamlessly intersect